All lawyers, regardless of their stature in the firm, can do some sort of marketing or participate in community events – the possibilities are endless and it should suit the individual attorney and their personality. Some people, like me, feel very comfortable walking into a room full of 300 strangers and striking up a conversation, while the very same people (there I am again) might take issue with giving a seminar to the same 300 strangers.
What works for one person, might not be someone else’s cup of tea — but they can do something! They can write articles, network, give a seminar, join a charitable organization, sit on a board, have lunch with referral sources, tap their law school friends, work with social media (tricky for lawyers, but it can be done) – the list goes on and on. The bottom line though, all lawyers, especially partners, must do some form of marketing. It is a direct line to client origination, and a dotted line to maintaining the client relationships. After all, if you don’t market your practice, in a few short years you might not have a practice to market. Comments anyone?